While working at Red Deluxe, I contributed to the creative for the Memphis Grizzlies’ 2022 NBA Playoff run, anchored by the rallying slogans MEMTHIS and CLINCHED. The look centered on a bold gold color palette—symbolizing first place, trophies, and championship ambition—layered with dark blue spray-paint textures to bring grit and intensity to the imagery. Featuring Ja Morant during the peak of the Grizzlies’ rise, the campaign balanced polish and raw energy, creating a unified playoff identity across digital and in-arena assets.